Get to Know Mobile Content Distribution Platforms in Today's ECXtra
July 12, 2016

Digital Publishing Innovation Summit


The Digital Publishing Innovation Summit is the only event that connects you with leading, senior digital & media executives. Attendees will learn how to create better revenue streams, improve both audience reach and engagement, leverage mobile for a more personal experience, and the importance of social media. Join your peers: Google, Wiley, Vice, HBR, Elite Daily, Penguin, GANNETT, Microsoft & many more!

Save $200 on two day passes with code ECONTENT200!

Contents
Understanding Mobile Content Distribution Platforms
What's Next for Content Management?
Lingotek and MindTouch Team Up to Provide Translation for Global Customers
NetSeer Introduces In-Video Monetization Solution for Publishers
The Gap Between Sales and Marketing Content
Contegra Adds "Autosuggest Search Assistant" and "Find Related" Options to its Kaleido User Interface Built for the dtSearch Engine API
New SAP Hybris Commerce Solution Released
An Interview with Nicole Johnson, Global Head of Digital Content Marketing and Strategy, Hearsay Social

Understanding Mobile Content Distribution Platforms
By Erik J. Martin
Get to Know Mobile Content Distribution Platforms in Today's ECXtra
Mobile content distribution platforms like Facebook Instant Articles and Google AMP are helping publishers bring their content to audiences, especially on mobile platforms. But many publishers are still wary of publishing on third party platforms. Here are the pros, cons, and everything else you need to know about mobile content distribution platforms.
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Industry White Papers and Case Studies
Get to Know Mobile Content Distribution Platforms in Today's ECXtra

You market to people who don’t believe what marketing says, and don’t think they need marketing to sell their product.  It turns out there is a way to get noticed by the most marketing-resistant group on the planet,  and it starts with embracing influencer marketing. Learn what influences DevOps decision-makers, how to exercise that influence, and the elements required for your influencer marketing strategy for the DevOps market.  Download this valuable resource to learn more.  

More Must Have Downloads

What's Next for Content Management?
By Frank Gilbane
Get to Know Mobile Content Distribution Platforms in Today's ECXtra
The death of the Content Management System (CMS) market has been predicted many times over the years because of constant market consolidation. But for every CMS vendor acquired, new vendors emerged. This is still happening. But in addition, CMSs are growing in capability, and both CMSs and Content Management Components (CMCs) are being integrated into all kinds of platforms and applications. Is the CMS market finally headed to death by dilution? Is it "eating the world"?
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Lingotek and MindTouch Team Up to Provide Translation for Global Customers
The Translation Network announced that Lingotek and MindTouch have teamed up to improve multilingual capabilities for MindTouch users. Lingotek's cloud-based translation and localization network and MindTouch have developed a solution within MindTouch that simplifies the process of translating content.
[Read Article]
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NetSeer Introduces In-Video Monetization Solution for Publishers
NetSeer, a provider of visual monetization solutions for publishers and advertisers, announced the introduction of their In-Video Image Overlay + Display ad solution for publishers to drive complementary and incremental video advertising revenue. This new non-linear ad monetization product says it gives publishers all the advantages of overlay ads combined with the ability to be used with publisher-owned video content located anywhere on the internet.
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The Gap Between Sales and Marketing Content
By Lin Pophal
Get to Know Mobile Content Distribution Platforms in Today's ECXtra
Ideally, every consumer experience with an organization-regardless of how large it is-should be aligned and seamless. Messaging should be consistent in terms of content and quality. But what about between marketing and sales-two parts of most organizations that are outward-facing? Wouldn't it seem logical to assume that their messaging would be aligned and consistent?
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Contegra Adds "Autosuggest Search Assistant" and "Find Related" Options to its Kaleido User Interface Built for the dtSearch Engine API
dtSearch is a provider of enterprise and developer text retrieval software and document filters. Contegra Systems is a major provider of custom search development services for the dtSearch Engine developer market. Together the companies announce a new version of Contegra's Kaleido user interface built around the dtSearch Engine SDK. The new features work alongside Kaleido's existing faceted search user interface built on top of the dtSearch Engine faceted searching developer API.
[Read Article]
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New SAP Hybris Commerce Solution Released
SAP SE announced a new release of its SAP Hybris Commerce solution, which aims to make it simpler for businesses to deliver compelling shopping experiences, personalized for each customer. The new release of SAP Hybris Commerce contains several enhancements.
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An Interview with Nicole Johnson, Global Head of Digital Content Marketing and Strategy, Hearsay Social
By Nancy Davis Kho
Get to Know Mobile Content Distribution Platforms in Today's ECXtra
As global head of digital content marketing and strategy at Hearsay Social, a San Francisco-based company that provides enterprise technology tools for global financial services, insurance, and mortgage teams, Nicole Johnson's role is to tell authentic and engaging stories around the brand and its offerings. She says, "I build the brand and engage our audiences through content, while ensuring a consistent brand experience across multiple touchpoints."
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Sponsored Web Events
Get to Know Mobile Content Distribution Platforms in Today's ECXtra
September 13, 2016 11:00 am PDT, 2:00 pm EDT

One thing separates the content marketing wannabes from the rising stars: A strategy. Study after study shows how important a clear and documented strategy is to content success, but many companies still struggle to understand the difference between strategy and goals - or strategy and execution. Tune in to this webinar to learn how to create a strategy that will change your content marketing.


Get to Know Mobile Content Distribution Platforms in Today's ECXtra
November 08, 2016 11:00 am PST, 2:00 pm EST

We all know the old adage "Measure twice, cut once." Measurement is just as important to marketers as it is to carpenters. If you want your marketing strategy to stand up to scrutiny and deliver the right customers, you have to measure the right metrics. Learn how in this roundtable discussion.


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Learn all about the latest issue of EContent magazine, including:
  • Localization is Key to Going Global with Content Marketing
  • Case Study: Salon Monetizes Video Views
  • Understanding Mobile Content Platforms
  • The Gap Between Sales and Content Marketing
  • A Guide to Digital Experience Management for Healthcare and Pharmaceutical Companies

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